A message from our founder;

"Right from the start I realized that older drivers deserve lower rates because, as a group, they have better driving records."

John Atto

Back in the mid-sixties, older drivers were often hit with surcharges on their automobile insurance. Given the task of justifying these rates by his employer, a large insurance company, John Atto began investigating the accident records of older drivers.

His research revealed a remarkable statistic: claims by these supposedly high-risk drivers were actually costing less than other age groups. As a result the company dropped the surcharge. And yet it refused to lower its rates, a decision that had a profound effect on John Atto.

From that moment on, the young insurance clerk decided he would dedicate himself to the proposition that older drivers deserve a break.

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